Of inquiries arrive after hours.
Most service calls come in evenings and weekends, exactly when nobody is sitting at the front desk. A contact form filed at 9pm is not an answer, and the customer knows it.
The ChatBot Widget is a conversational AI agent that lives on a business's website, trained on that specific business. It answers visitor questions, qualifies leads, and books appointments. It costs $997 to build and $397 per month, and the build fee is waived when bundled with a Smart Site. It is for local service businesses that run on appointments and lose after-hours leads.
ChatBot Widget
Answers the question at 9pm, books the job by 9:02.
A conversational AI agent on your website that does three jobs: it answers questions about your business, it qualifies the lead, and it books the appointment straight onto your calendar. Trained on you, not the internet.
$997 to build · $397/month · build fee waived when bundled
What happens to leads that arrive after hours
The problem isn't that you lack a contact form. It's that the customer had a question at 9pm, nobody answered, and they called the next company on the list. Here's why that happens and why this service exists.
Is how long a lead stays warm.
Industry research on lead response is consistent: the odds of reaching a prospect drop sharply after the first five minutes. The business that answers inside that window usually gets the job.
More calls go to the first answerer.
When a customer messages two businesses, the one that replies first wins the majority of the time. Speed of answer, not polish, is what closes local work.
What it actually does
Three jobs, in the order a conversation moves through them.
01
Answers questions about the business.
It's trained on your services, your pricing ranges, your hours, your service area, and the questions your customers actually ask. When someone asks whether you handle a specific job, it gives a real answer instead of a team member will follow up.
Visitor question
do you offer same-day appointments?
Yes. A first visit is $89, applied to your service. Want me to check today's availability?
02
Qualifies the lead.
It asks the two or three questions you need answered before a visit is worth booking: are they in your area, what do they need, how soon. It captures a name and number so nothing slips through, and it moves the serious ones forward.
Qualification flow
Are you in our service area?
yes, nearby
What do you need handled?
an appointment this week
How soon do you need us?
today if possible
Qualified, moving to booking
03
Books the appointment.
When someone qualifies, it writes straight into your calendar and confirms by text. No form, no callback, no waiting until Monday. The path from question to appointment is one conversation.
Calendar
2:00 PM
4:30 PM
Booked, Tuesday 2:00 PM, text sent
Trained on your business, not the internet
A generic script is worse than no chat at all.
During onboarding we collect your service list, your pricing ranges, your hours, your service area, the ten questions your customers ask most, and your escalation rules. That becomes the agent's knowledge base. Here's the difference it makes.
A generic bot
how much is a first visit?
Thank you for your question. A team member will follow up with pricing during business hours.
Reads from a script. Answers nothing. The customer leaves.
Your trained agent
how much is a first visit?
A first visit is $89, applied to your service. Want me to check today's availability?
Answers with your number. Moves the conversation forward.
What we collect from you
- Your service list and a rough price for each
- Your hours and how you handle after-hours
- Your service area, by city or zip
- The ten questions customers ask you most
- Escalation rules: what to hand to a human
What it won't do
An honest list of limits, because they're why it works.
A widget that overreaches loses you customers faster than one that says nothing. These limits are the reason it earns trust.
It tells visitors it is an AI assistant.
It never claims to be a person. Customers care about getting a fast, useful answer, not whether it came from a person. Hiding it erodes trust the moment they realize otherwise, so we don't.
It hands off to a human when it doesn't know.
If a conversation goes outside what it was trained on, it says so and routes the message to you rather than guessing. A confident wrong answer costs you a customer and a reputation.
It doesn't quote a final price on a job that needs eyes on it.
It gives ranges and starting prices from what you approved, and it tells a customer the final number comes after someone sees the job. It won't promise a flat cost it can't verify.
It is text on the website, not a voice call.
Voice AI exists, but it's still rough enough that we don't sell it. The widget handles the written conversation that happens on your site, where most of your traffic already is.
Where it lives and how it looks
A small widget that matches your site, on any site.
It sits in the corner until a visitor needs it, opens with a greeting written for your business, and holds a real conversation. It's styled from your site's design system, and it works on any website, not only the ones we build.
Sits quietly in the corner until a visitor needs it.
Pricing
$997 to build. $397 a month.
One price, published. The build is a one-time fee paid up front; the monthly is month to month with no contract. The build fee is waived when bundled with a Smart Site.
$997to build· $397/month
Included in the build
- Knowledge base built from your services, pricing, hours, and service area
- 40 to 60 question-and-answer pairs from your real inbox and phone calls
- An opening message written for your business, not a generic greeting
- A qualification flow with the questions you need answered
- Direct booking onto your calendar with confirmation
- Guardrails that stop it inventing prices, dates, or policies
- Escalation rules that route complaints and unknowns to a human
- A 50-question test script run before launch, including refusals
Included in the monthly
- Unlimited conversations, no per-message billing
- Monthly review of conversation transcripts
- Prompt tuning based on real conversations
- Knowledge base updates as your business changes
- A monthly report on conversations, bookings, and escalations
Not included
- Voice or phone-call handling (text chat only)
- Writing your final prices for jobs that need an on-site look
- Replacing your team for complex or sensitive conversations
- Custom integrations beyond your CRM and calendar
The build fee is waived when bundled with a Smart Site. Add the agent to a site we built and you pay only the $397 monthly, with no build fee.
Book a 20-minute callQuestions we get about the ChatBot Widget
How much does the ChatBot Widget cost?
The ChatBot Widget is $997 to build and $397 per month. The build fee is waived when bundled with a Smart Site, so you only pay the monthly. The monthly covers unlimited conversations, transcript review, prompt tuning, and a monthly report. No contract, and it's month to month.
Does it work on my existing website?
Yes. The widget works on any website we can add a small embed snippet to, not only the ones we build. If you already have a site, we add the widget to it. When bundled with a Smart Site, the build fee is waived and it's styled to match.
Will customers know they're talking to AI?
Yes, and it tells them. The agent identifies itself as an AI assistant and never claims to be a person. Customers care about a fast, useful answer far more than who typed it, and being honest about it keeps the trust intact.
What happens when it doesn't know the answer?
It says so and hands off to you. It's built with guardrails that stop it inventing a price, a date, or a policy, and it routes the conversation to a human rather than guessing. You see the message and the full transcript.
How does it book appointments?
It reads your live calendar availability and offers real open slots. When a visitor picks one, it writes the booking straight into your calendar and sends a confirmation by text. No form, no callback, no waiting.
How long does setup take?
About one week from the kickoff call to launch. We build the knowledge base from your services, pricing, and the questions you get asked, test it against a fifty-question script, and you approve the responses before it goes live.
What if it says something wrong?
You review its responses before launch, and we monitor real conversations after. If it gets something wrong, we correct the knowledge base so it doesn't repeat it. It's also built to say let me get someone to confirm that rather than guess.
Can I read the conversations?
Yes. Every conversation is saved to your CRM with the full transcript, the stage it reached, and any tags. You can read them any time, and you can disable the agent or step into any conversation yourself.
Answers the question at 9pm, books the job by 9:02.
$997 to build, $397 a month, about one week to launch. Book a 15-minute call and we'll show you the agent handling real questions about a business like yours.