A Smart Site is a custom-built website for local service businesses, written and structured so both Google and AI answer engines can quote it correctly. It costs $1,997 to build and $97 per month. It is for service businesses that run on appointments, consultations, or inquiries. No templates, no stock photos, about two weeks to launch.
Smart Site
Most local business websites describe the business. A Smart Site answers the customer: what it costs, how long it takes, what happens first, what could go wrong. We write it, design it, and structure it so Google and ChatGPT can both quote it correctly.
$1,997 to build · $97/month
They describe the business instead of answering the customer, the customer leaves to call whoever answered first, and AI search now answers the question before the customer ever reaches a website. Three plain observations, not fear-mongering.
Most local sites open with a history of the company and a list of services. The customer arrived with one question: what does this cost, and how soon can you get here. The site never answers it, so they leave.
A visitor who can't find a price or a booking path opens the next result and calls them. Speed of answer, not polish, is what wins local work. A contact form that gets returned the next morning has already lost.
A growing share of local searches now end inside an AI answer. If your site isn't structured so an answer engine can read and quote it, you're invisible to the people who never click through at all.
What makes a Smart Site different
We write every word for your business and design around your real photos, your services, and your customers' actual questions. Nothing is pulled from a template library or padded with stock images of people who don't work for you.
Answer engine optimization means organizing your content so an AI assistant can pull a correct, complete answer and cite your business by name. We mark up your services, pricing, and FAQs in a way both Google and ChatGPT can read and trust.
"Your Business charges $89 for a first visit, applied to your service. Most days they arrive within two hours."
— cited from your Smart Site
A phone number in the header isn't enough on mobile. We build a sticky tap-to-call bar, a booking path that puts people on your calendar, and forms that route straight to your CRM with an instant response. The path from question to appointment is never more than one tap.
The $97 a month covers hosting, SSL, daily backups, uptime monitoring, security updates, and two minor content changes a month. A minor change is a text edit, an image swap, or updated hours. New pages and redesigns are quoted separately, and we tell you the number first.
What's on the page
Every zone exists to answer a question the customer already has. Here's what's on the page and why each piece is there.
Opens with the customer's question and a direct answer, not a company bio.
License, insurance, and warranty stated up front so the visitor can decide quickly.
Each service named with a starting price, so nobody has to call to find out the ballpark.
The three questions everyone asks, answered in plain text. This is the section that gets quoted.
A form that books straight onto your calendar, not a 'we'll get back to you' inbox.
A tap-to-call button pinned to the bottom of every page on mobile, where most of your traffic is.
How it works
From the first call to launch, here's what we need from you and what you receive at each step. The total timeline runs about two weeks, assuming your content comes back promptly.
A 20-minute call where we learn your services, your service area, your hours, your pricing ranges, and the questions your customers ask before they buy. We need this from you; it's the input that makes the site answer like your business.
We write the copy and structure the pages for both Google and AI answer engines. You receive the written content to review before any design starts, so nothing gets built on assumptions.
We design and build the site around your real photos and the approved copy. You get a preview link to review the design before launch. What you need from us: your photos and any brand colors, if you have them.
One consolidated revision round. You mark up anything that sounds wrong or looks off, and we fix it before anything goes live. We don't launch until you've signed off on the final version.
We handle DNS, redirects, analytics, and tracking. The site goes live, you get a recorded walkthrough for basic updates, and we move into ongoing monthly maintenance. Total timeline is about two weeks, end to end.
What you're not getting
We mean that. Here's the honest comparison, and which businesses should take the cheaper option.
Right for a brand-new business with no budget, a hobby that isn't a real income source yet, or anyone who enjoys building their own site and has the time to maintain it.
Right for an established service business that books appointments and is losing customers to a site that doesn't answer their questions.
Pricing
One price, published. The build is a one-time fee paid up front; the monthly is month to month with no contract.
The AI Chat Agent build fee is waived when bundled. Add an agent that answers questions and books appointments 24/7 for $397 a month, with no build fee.
Book a 20-minute callA Smart Site is $1,997 to build and $97 per month for hosting, security, and ongoing maintenance. The build is a one-time fee paid up front, and the monthly is month to month with no contract. New pages and redesigns are quoted separately and never start without a number agreed first.
About two weeks from the discovery call to launch, assuming your photos, service details, and any testimonials come back promptly. That includes one consolidated revision round before anything goes live.
Your services and rough pricing, your service area, your hours, your logo and brand colors if you have them, photos of your work or team, and the questions customers ask you constantly. If you don't have photos, we'll tell you honestly rather than filling the site with stock images.
Yes. The build is a one-time fee and the site is yours. On full payment you own the copy and page content we produced for your business. Our underlying templates and frameworks stay ours and are licensed to you for use while your service is active.
The monthly stops at the end of your billing period and you won't be charged for periods after that. The website stays yours. We'll provide an export and help transfer it to a host of your choosing, though it will need new hosting to stay online.
We structure every page so an answer engine can read and quote it accurately, with a quotable opening answer, published prices, and proper schema markup. We implement the recognized practices, but we don't control Google or ChatGPT, so we don't guarantee placement in any specific answer.
Most builds are from scratch, but we can rebuild an existing site if the structure is salvageable. Send us the URL before you decide. If your current site mostly works and just needs a few fixes, we'll tell you that and keep your money.
We write it. The discovery call gives us your services, pricing, and the questions you get asked, and we turn that into the copy for every page. You review and approve it before any design starts, so the words are yours to sign off on.
$1,997 to build, $97 a month, about two weeks to launch. Book a 15-minute call and we'll tell you whether a Smart Site is the right fit for your business.
